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Daniel Ally - People were shocked when instead of signing with Nike or Adidas and selling his shoe for hundreds of dollars, NBA legend Shaquille O' Neal decided to create an affordable kids
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Shaquille O'Neal explains why he rejected Nike shoe endorsement: 'I wasn't interested in being another guy on the shelf' - oregonlive.com
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Shaquille O'Neal On Why He Makes Affordable Shoes: "I Felt Ashamed Selling My Babies Shoes $160, $180, $200." - Fadeaway World
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